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The YouTube Channel Audit Checklist
25 specific criteria to score your channel on titles, thumbnails, hooks, retention, and CTAs. Tick what you’ve already nailed; the blanks are your to-do list for this week.
Foundation & positioning
Titles
Thumbnails
Hook & retention
CTAs & conversion
Packaging & next steps
Score yourself
- 20–25: Dialed in. Your gaps are optimization, not foundation — double down on what’s working.
- 12–19: You’re leaking views and leads. Fix the unchecked boxes in titles, thumbnails, and hooks first.
- Under 12: Start with packaging — titles, thumbnails, and the first 30 seconds. That’s where the compounding is.